Healthcare

Community Fundraising

Healthcare fundraising is about more than raising money. It is also about building lasting relationships between healthcare organizations and the communities they serve.

Healthcare organizations often have large networks of patients, families, employees, alumni, donors, volunteers and community supporters.

CareiQ gives organizations a way to connect with these supporters through a mobile app while combining fundraising with savings, wellness and community engagement.

How can healthcare organizations engage fundraising supporters?

CareiQ allows healthcare organizations to establish a supporter community within the CareiQ app.

Supporters can access the organization's fundraising community while also receiving access to participating savings and perks.

This gives supporters a reason to remain engaged with the organization beyond a single fundraising event.

Retail Sponsors and micro-donations

Businesses can participate as Retail Sponsors of a healthcare organization's fundraising campaign.

A Supporter can visit a participating Retail Sponsor and tap the Check-In button in the CareiQ app.

The Retail Sponsor can then make a predetermined micro-donation associated with the Supporter's check-in.

No purchase is necessary.

This creates a simple model for community fundraising:

Supporter checks in → Retail Sponsor makes a micro-donation → Healthcare organization benefits

Why give supporters access to savings?

Supporter engagement can be difficult when communication only occurs around fundraising campaigns.

CareiQ gives supporters ongoing access to participating savings and perks.

This creates another reason for supporters to keep the app and remain connected with the healthcare organization.

Connecting fundraising and wellness

Healthcare organizations can also use CareiQ to invite supporters to participate in fitness challenges.

For example, a healthcare organization could organize a community step challenge that includes employees, supporters and other community participants.

This creates an opportunity to connect:

Fundraising + Fitness + Community Engagement

A different approach to healthcare fundraising

CareiQ is designed to make fundraising an ongoing community relationship rather than simply a periodic campaign.

Healthcare organizations can connect their:

  • Supporters
  • Employees
  • Retail Sponsors
  • Business community
  • Wellness participants

through one mobile platform.

Who can benefit from this model?

The approach can be relevant to:

  • Hospitals and health systems
  • Healthcare foundations
  • Long-term care organizations
  • Homecare organizations
  • Dental organizations
  • Chiropractic organizations
  • Clinics
  • Laboratories
  • Other healthcare organizations

CareiQ gives healthcare organizations a way to engage their supporters while creating opportunities for businesses to contribute through micro-donations.

Let's get in touch

Healthcare team